With the arrival of autumn, the international marathon competition will soon be kicked off in many cities all over the world. Making the joint cooperation with famous designers all over the world, Nike Company is going to release some Special Urban Edition running equipments as the leading running brand around the world. This series' products will respectively invite famous designers from Beijing, Berlin, Chicago, New York, San Francisco, London, Tokyo, Rio de Janeiro and Boston. In the running culture; there will be the integration of symbolic elements of local places. Running equipments with the urban soul are going to be designed.
Chicago, New York, Berlin and San Francisco's Special Urban Edition running equipments are going to be released in the starting of September, and the running equipment of Beijing Special Urban Edition will be released at the same time. Among those designers, Nod Young, comes from China. He was good at designing the modern one along with cultures of China and the East's visual aesthetic feeling, moreover, he was famous for this kind of design. This time, he was invited to design with the theme of the marathon culture of Beijing. As a result, he used the traditional "Chinese red" paper-cut design as its pattern.
The inspiration of the product this time was the Peking Opera costumes' patterns on the neckline. He took the "Drum Tower" that is the iconic building of Beijing and the auspicious clouds and ribbons that are representatives of the lasting apparel of China as the background. With regard to the main body, it came to eight women and men who were running towards various directions. Running is a kind of sport and Beijing is a city with a long history, so it symbolized these two's relation for many years. In addition, he also wanted to show the new inspiration that it injected into the modern life.
Furthermore, in order to drolly show the unique appearance of the city both with the name of "wind city" and the world's largest port, Tara D who was a life artist lived in Chicago designed a running humanoid cloud in the blue sky and a driving ship. Mike Perry who was the new visual art master and enjoyed the title of "the most breakthrough spiritual illustrator" endowed all the color of profusion and running posture to the New York City, so it fully showed the modern feeling and vitality of the New York City. Mike Friedrich who was a young artist from Berlin took its keynote from the darkness of the Berlin City. It mixed his personal style with the fantasy color to show the mysterious color of Berlin.
The running shoes of this series' Special Urban Edition running equipments selected Nike LunarGlide+3 as the design blueprint. When athletes are running, they can make a smoother foot pace transition with the assistance of the special dynamic support structure. Runners can be supplied with better support through the outstanding cushioning effect as well as the comfortableness. Running fans are going to experience the functionality and the sense of culture and fashion of these running equipments from a few concept running shops, such as http://www.nikestore.com.cn and Beijing Begin since September 28.
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