It is known by us that the London Olympics has just welcomed its opening, however, the trouble came one by one. In the Olympic Games, in addition, it was the most shocked thing was the appearance of Egyptian athletes' "cottage" dress. Although Nike has made complaints to the International Olympic Committee, and then the problem has not been settled.
It was reported by the Voice of Economic on the basis of the news of Beijing on July 27 that there were lots of unfavorable things although the London Olympics has just opened. After the Organizing Committee of the Women's Football mistakenly the South Korean flag as the North Korean flag, and then the Egyptian delegation wore the fake Nike appeared on the race course of the Olympic Games. When people saw the Nike Logo matched with the Adidas zip, they were greatly shocked. Nike issued a warning letter to the Egyptian Olympic Committee, but the effect was not obvious. A lot of people wondered why the International Olympic Committee (IOC) did not come out and helped manage it.
About the Olympic Village, over one hundred Egyptian athletes as well as Olympic officials were in and out. But their "copycatting" dress made people an eye-popping scene. Even the synchronized swimming athlete, Khalaf, also complained on the twitter that they were too counterfeit and it was a shame to wear. In addition, Nike was angrier than the Egyptian team. The reply that Nike in China given was that Nike did not want such kind of clothes, which did not meet the product standards in the Olympic Games. It has sent a warning letter to the Egyptian Olympic Committee to request an immediate cessation.
The Egyptian Olympic Committee showed ignorance to this thing. It was insistently by the Committee that each person paid 300 dollars to purchase the clothes through formal channels for procurement, and then showed a manner that Nike should give them these clothes. ZhaoZhen who was the senior sports media people felt that the Egyptian Olympic Committee (IOC) was a bit amateur. ZhaoZhen said: "This has a relationship with the political situation, because the turbulent political scene will lead to the replacement of the IOC personnel change". He also felt that people who engaged in the commercial development were not very professional. Such mistakes, or else, were not going to come out, and after all, it was an easier to identify these mistakes. Nike lost its temper and stamped its foot, but the IOC said nothing.
Zhang Zhenpeng who was the deputy general manager of Beijing Expo once has worked in the Committee of the Beijing Olympic Organizing. It was said by him that there was partner plan of the IOC all over the world, and some brands were included, such as Adidas, and Samsung, and in the competition terrain, the IOC will regard these brands as key protections. It was said by Zhang Zhenpeng that this sponsorship system belongs to the International Olympic Committee (IOC). There were mature as well as perfect methods for protection. Our volunteers and staff all have to wear Adidas. As for food, we all adopted McDonald, and as for water, only has been adopted. We can not use the brand of hostility, and it was not possible to use Kentucky Fried Chicken and Pepsi.
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