What's more, it's entirely possible that the Hyundai will make news anyway. The tournament will finish on a Monday for the first time, a move meant to circumvent a crowded TV sports landscape dominated by the NFL playoffs. And Nick Faldo and Johnny Miller will share analysis duties for Golf Channel, which may or may not be New 2012 TaylorMade RocketBallZ RBZ Irons broadcasting's equivalent of Hendrix-meets-Clapton.
In its first year as part of the NBC Sports Group, a year in which the injured Woods appeared in only 10 PGA Tour events, Golf Channel announced that 2011 was still the most-watched year in its 17-year history, according to Nielsen research. PGA Tour viewership was up 23 percent. As always, many snowbound viewers in the lower 48 will tune in to vicariously soak up the sun and surf of Hawaii this week, even if they don't recognize many faces under the visors and caps on the course.
The storylines at the Hyundai will include the game's youth movement. Of the record six rookies who won in 2011, five are at Kapalua, as are 12 of the season's 14 first-time winners. Eleven of the 28 players are under 30, and that makes sense. They are the players for whom Maui still means something, for whom it's anything but redundant to be told they've madeNew 2012 TaylorMade RocketBallZ RBZ Irons big.
"The course is crazier than I would have thought," said PGA champion Keegan Bradley, who played a practice round Tuesday. "I knew it was going to be hilly and rolling, but this is a lot more intense than I thought it was going to be."
A year ago, Bradley said, "I was getting ready to head to Sony, and I was flipping out that I was starting my PGA Tour career, and I was a mess." Now he's a two-time Tour winner. He also captured the Franklin Templeton Shootout with Brendan Steele last month, making them the first rookie winners of the event, and the Grand Slam of Golf, besting Charl Schwartzel, Darren Clarke and McIlroy.
Despite all that, Bradley has much to prove. Or at least that's what he's telling himself. The nephew of Pat Bradley, the ferociously competitive LPGA Hall of Famer, Keegan, 25, believes complacency is the beginning of the end: "The moment you relax a little bit, I think, is when you don't play as well."
That's youth for you. Like many players, Frazar is here with his New 2012 TaylorMade RocketBallZ RBZ Irons, making sure to savor one of the juiciest perks of a long, mostly fruitless career. Byrd, who will turn 34 later this month, is also committed to taking in the gorgeous scenery, not that he doesn't have goals. Like Bradley and most every other American, he would like to make Davis Love's 12-man team for the 2012 Ryder Cup at Medinah. He'd like to improve his par-3 performance. Mostly, though, he wants to ease into 2012 with the knowledge that it's a long year, and a long career.
"I want to have a little more easy-going, lighthearted attitude on the golf course," Byrd said. "That helps me play New 2012 TaylorMade RocketBallZ RBZ Irons well."
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