Best Super Bowl Commercials 2012

The Super Bowl (SB) is a once a year sporting event which has become the biggest sporting event in the world. The SB is the top two teams that battled a league and a playoff to compete. Previously known as the 'World Championship Game' the game evolved over time and became the SB. The 2011 SB was viewed by over 111 million viewers which surpassed last year's 102 million viewers. The 111 million viewers made the national record of the most watched television program in history. The game was viewed in over 50 million households and watched from ages 9 - 67 years.

With such huge ratings in the 90's it soon become clear for organizations and TV networks that advisements and money could be made. America started seeing commercial ads during the SB. This has now become a huge Business that there the presses hype what and which commercial ads that are going to be shown get as much coverage as the actual game itself. The entire major brands such as McDonalds, Cobra and Budweiser spend big money to be viewed at the biggest sporting/television event of the year. With the SB able to bring in these huge consistent viewers year on year there was a lot of money to be made by these networks.

Best Super Bowl commercials 2012

This year's 2012 SB will be broadcasted by NBC. They have 58 30 second ad slots available. Each slot has been sold for a minimum of $3.5 million where the most expensive slot was by the real estate giants Century 21 paying over $4 million for their 30 second slot. Even with the current economic crisis there is still a huge demand for buying and selling homes in the United States and Century 21 want to be the first choice for realtors. One trend that is becoming popular with SB ads is the need to produce teaser ads before the game. These are ads that show clips of the ad before the grand unveiling on SB Sunday. We know that Century 21 have broadcasted over 15 teaser ads for the SB 2012 game.

Best Super Bowl commercials 2012

The game also has an international presence and is now broadcasted all over the world. There has been a question whether to show the commercial ads internationally. However business that advertises in the United States feel that there would not be the return on investment promoting their ads to different countries. Firstly around 80% of the ads that have spots only sell products of services that are only for United States consumers. Secondly, American Football is not well common sport as it is in other countries. For example in the United Kingdom, soccer is their main sport and the closest sport to American Football is rugby. If you are interested in viewing the best Super Bowl commercials of 2012, please click one of the links above.

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